Client OTW, Brand ICA Supermarkets
The most read monthly publication in Scandinavia and an
award winning food magazine. Buffé is an editorial members magazine for the cardholders of ICA supermarket in Sweden.
In 2012 I was given the assignment from OTW Media Group in Stockholm to make a complete redesign of this iconic magazine.
Creating visual guidelines for styling and photography and creating typographic templates and page guides.
A challenge was to create a generous feeling in a publication that holds less than 50 pages and yet has to inform and inspire. Working with economizing the space and creating a feeling that you get lots of editorial content on those pages, (which you also do). The magazine needs a wide appeal with an audience target group being literally everyone who can shop a supermarket.
The redesign was successfully launched and I have stayed on as the Art Director and main Designer since then.
Buffé Magazine works with the best current Swedish and international photographers, chefs and writers.
In 2013, I was nominated and won a silver in the Swedish Design Awards for Magazine Design.